Diet Sodas for Dudes

Coca-Cola, Dr. Pepper and Pepsi have all created diet sodas for guys: Coca-Cola Zero, Dr. Pepper Ten, Pepsi Max. With strong sports-oriented marketing campaigns, darker masculine packaging and a vieled attempt to distract from the diet benefit with claims of “extreme” flavors, no one will notice he’s drinking the Nutrisystem/Curves/Spanx of soda! Nope! So, “No girls allowed”? No problem — I don’t drink/eat diet-anything. Those things are for wussies!….

PS. Just in case you were wondering, I’m also not interested in Diet Pepsi’s new “skinny” can, debuted during NYC Fashion Week last week with much controversy

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