Frank Gehry IAC building is glowing pink?

pinkAIG

Since when is the Frank Gehry IAC building glowing pink at night?  Walked by it on the way to the grocery store and saw that every floor of the bulding was pink and casting a pink hue on all the nearby starchitect buildings (Metal Shutter Houses, Anna Selldorf’s 520 West Chelsea, Jean Nouvel’s 100 11th Ave.)  Do you know why it’s pink?

*I just found out it was pink 1 night last year for a party debuting the pink Blackberry Pearl.  But I don’t think it’s for a party since there is proof it’s been pink for at least 1 week…

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