Olsenboye – Olsen Twins to Design for JC Penny’s

my favorite Olsen fact: they say "pruuune" when they pose for pics.

The super Olsen twins will be launching a junior teen brand called Olsenboye in 600 Penney’s stores in February. There’s gonna be lots of marketing starting Monday with an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds.  Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time.  Other designers who have diffusion lines in JC Penny’s include Nicole Miller and Charlotte Ronson.


from wwd


2 responses

  1. i would like to find this brand in nogales AZ jcpenney

  2. actually im looking for those pair of flats like girls picture but in color “TAN” i really love’em

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