Minute Maid is rolling out their new redesign and I bet Tropicana is outside pouting and kicking rocks around about it. This design is more of what orange juice packaging should be about: fresher, brighter, thirstier, orangier.
Remember the huge FAIL of Tropicana’s redesign earlier this year? No one could figure out which juice was which – sales dropped 20% immediately. Here are some pics from the company’s letter posted up in the market and the 1st sign of the old design coming back.