Minute Maid to Rollout Redesign – Confident it Won’t Be Like Tropicana’s Mess

Minute Maid is rolling out their new redesign and I bet Tropicana is outside pouting and kicking rocks around about it.  This design is more of what orange juice packaging should be about: fresher, brighter, thirstier, orangier.

Remember the huge FAIL of Tropicana’s redesign earlier this year? No one could figure out which juice was which – sales dropped 20% immediately. Here are some pics from the company’s letter posted up in the market and the 1st sign of the old design coming back.

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