This is a pretty humorous open letter from Papyrus, the font, to Avatar‘s directer, James Cameron, thanking him for the recognition.
My favorite line:
“Goodness knows I’ve worked hard the past 26 years to make a name for myself. And it’s felt great coming to the aid of New Age spa owners, suburban party planners, and young couples looking to save money by making their own wedding invitations. But only now, by appearing in your movie, have I been given mainstream, high-level recognition as a serious typeface. And for that, I thank you.”