Body Double

I was browsing H & M’s website for bathing suits (gearing up for the summer!!) and noticed that all the models had the same exact body. What is the point of showing the same bathing suit.. on the same body… with a different supermodel head photoshopped on it?? Seems like a lot of work for no point. I don’t get it.

Look at the top 2 photos — same body, different heads, and then they went through the trouble of changing the jewelry. All this for a $4.98 bikini! And it’s not like Cintia Dicker doesn’t have a perfectly good Sports Illustrated supermodel bikini body of her own to use (see example below). Oh, maybe these supermodels have superagents who are really good at securing international fashion campaigns that only require them to have 1 photo taken of their heads each….

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